Sonoma Cellar

Following new ownership, Sonoma Cellar needed to redefine its brand identity and enhance its digital presence. They required comprehensive brand guidelines, a modern website with a dedicated wine club portal, consistent social media management, and effective event and influencer coordination to attract and retain customers.

The plan: I developed robust brand guidelines to ensure a cohesive and recognizable identity for Sonoma Cellar. I then designed and built a new website, including a user-friendly wine club portal to streamline membership and engagement. To increase online visibility and customer interaction, I actively managed all social media platforms, driving traffic through targeted content and promotions. Additionally, I orchestrated various events and effectively coordinated with influencers to maximize exposure and build strong community connections. This strategic approach successfully elevated Sonoma Cellar’s brand presence and fostered a loyal customer base.