Zuki Moon

Kaizen Tavern needed a complete rebranding to align with its new identity as Zuki Moon, a concept created by Meshelle Armstrong of the Eat Good Food Group and Press Play Media. The ownership sought to develop Meshelle’s unique concept by retaining me to establish a strong digital presence, and attract new customers through cohesive branding, creative design, and effective marketing strategies.

The plan: Collaborating closely with the concept creator, I refined the new concept for Zuki Moon, ensuring it resonated with the target audience. I crafted a comprehensive digital marketing strategy that incorporated the brand's voice and distinctive artwork. Additionally, I designed an entirely new menu that reflected the updated brand identity. I also built a modern, user-friendly website to enhance the restaurant's online presence. Beyond these foundational elements, I managed all events and promotions, ensuring consistent and engaging customer experiences. This holistic approach successfully launched Zuki Moon's new brand, driving customer engagement and growth.