Madame Coco Emporium

The concept of Madame Coco was created by the mastermind, Meshelle Armstrong, of Press Play Media. Working alongside Meshelle, we refined the brand identity, created a distinctive voice, built a functional e-commerce website, and prepared effective promotional materials to ensure a successful launch and ongoing engagement.

The plan: I was involved from the project's inception, fine-tuning the initial concept to align with the brand’s vision. I reworked the original logo to add texture and depth, created a cohesive color scheme, and developed a comprehensive branding package. I built and maintained the website, ensuring smooth functionality during the critical first six months of training and inventory management. This included product photography and SEO-friendly descriptions for over 300+ products.

Additionally, I designed all grand opening and print promotions to maximize visibility and attract customers. My most significant contribution was crafting the unique voice of Madame Coco, inspired by 17th-century Europe, and creating content that embodied this persona. This holistic approach brought Madame Coco to life, establishing a strong brand identity and engaging a customer base from the start.