Stop Hiding Behind Your Screen: It’s Time To Be The Face Of Your Business!
In today’s business landscape, community is everything. If people don’t know you, they’re going to walk right on by to go support the businesses owned by the people they do know. This is going to sound blunt, but I cannot be more clear: You cannot and WILL NOT survive in 2024 by hiding behind a computer or never leaving the four walls of your business. YOU MUST BE THE FACE OF YOUR OWN BUSINESS!
(I’ll wait here while you click your shoes together and say it 3 times… “I MUST BE THE FACE OF MY OWN BUSINESS…”)
I can’t count the number of times clients have come to me, saying things like, "I just don’t know why it’s not working!" or "I need to drive sales!" My first question is always, "What are YOU, specifically, doing about it?" You can’t just rely on your marketing team or staff—they’re an essential part of your business, but you are the LEADER. So LEAD! If you get out there, so will they. The more people hear your story, the more they’ll want to support your business. The power of foot traffic and sales in 2024 stems from storytelling. Most often, people aren’t buying your product or service—they’re buying a feeling. They’re buying YOU.
“When you own a business, you're juggling admin, billing, payroll, inventory, purchasing, social media, customer service, and more. Stepping away from the screen can feel impossible! But remember, you started your business because it brought you joy. Find time to reconnect with that joy by getting out, meeting others, and becoming known.”
I get it—when you own a business, you're juggling admin, billing, payroll, inventory, purchasing, social media, customer service, and more. Stepping away from the screen can feel impossible! I know the struggle of prepping for a networking event or a meeting while thinking of all the tasks waiting on the computer. We’ve become slaves to technology instead of living. But remember, you started your business because it brought you joy. Find time to reconnect with that joy by getting out, meeting others, and becoming known. It’s hard at first, but you’ll thank me when your business starts thriving.
Here are 10 easy ways YOU can become the face of your business:
Attend Networking Events: Embrace your local Chamber of Commerce and other business networking opportunities. The connections you make can be invaluable.
Meet the "Competition”: Instead of viewing others in your industry as competition, see them as part of a community. Collaborate and learn from one another. It's more effective than fighting against them.
Volunteer: Giving back to your community not only feels good but also puts your name out there in a positive way.
Attend Charity Events: Show up for local causes. It’s a great way to meet people and let them know who you are.
Embrace the Camera: Stop hiding from photos! If someone wants to take your picture, let them. Make sure they know how to tag you and your business on social media.
Host Events: Whether it’s a workshop, a seminar, or a casual get-together, hosting events at your business location helps put a face to the name.
Be Active on Social Media: Post videos, go live, and show your face. People connect more with faces than logos.
Tell Your Story: Share your journey, your struggles, and your successes. People love a good story, and it helps them feel connected to you and your business.
Be Consistent: Make sure your face is part of your brand. Use the same profile picture across all platforms, so people recognize you instantly.
Engage in Conversations: Both online and in person, be an active participant in discussions. Your voice matters, and people will start to remember it.
Remember, success in 2024 is all about being seen, being heard, and being known. Be the face of your business—because if you don’t, someone else will take your place.
